Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people at the same time.

There are different kinds of social media site such as Facebook, Twitter, LinkedIn, Googleplus, Pinterest, and more. Each has its own attributes to enhance the communication among users. People are euphoric to participate in social media since it keeps them engaged and gives them a feeling of closeness.

It has the ability to share photos, opinions, events in real-time and has transformed the way we live and, also, the way we do business. Retailers who use social media as an integral part of their marketing strategy usually see measurable results. But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts.

Globally, there are more than 3 billion social media users. Social media is an ever-changing and ever-evolving web-based platform.

According to the Pew Research Center, social media users tend to be younger. Nearly 90 percent of people between the ages of 18 and 29 used at least one form of social media.

While social media has its positive side, many points to the platform and call out negative features. We will see about this in the other post.